Marketing Manager, EMEA

The Marketing Manager EMEA, reporting directly to the Vice President of Sales and Marketing EMEA (or the VP of US Marketing), plays a crucial role in shaping and executing the marketing and education strategies needed to achieve our strategic goals. This position involves close collaboration with core commercial teams and various cross-functional partners to establish brand positioning, value proposition, and product awareness. Additionally, the Marketing Manager EMEA will represent and train commercial teams (both direct and indirect) in cross- functional meetings and serve as a key company representative in discussions with physicians and other external stakeholders.

THE POSITION

Marketing

• Congress execution including booth, collateral, meeting planning

• Clinical marketing - supporting the publication and presentation strategy with messaging and tools for the sales organization in collaboration with clinical and market access. Training the organization on the messages and tools.

• Maintain & track KOL management

• In collaboration with VP Clinical Affairs, manage roundtable and advisory board strategy

• Market model development and maintenance

• Collaborate with VP of Sales and Marketing in the Strategic Planning process and distillation into Annual Operating Plan

• Life-cycle marketing management of Histology including monitoring and analyzing industry trends and competitive landscape to identify opportunities for growth and improvement

• Development and execution of Digital marketing strategy

• Build and execute on a rolling ‘Quarterly Plan of Action’ to deliver towards meeting company strategic objectives

• Establish and drive consistency across product value proposition and core messaging and branding

• Development of relevant marketing materials to support product sales & therapy adoption

• As appropriate, and in collaboration with the VP, build and maintain a customer Relationship Management portal

• Collaboration with Market Access and Reimbursement on development and maintenance of the value dossiers and input into HTA materials

• With Medical Advisor and VP Clinical Affairs, build clinical marketing approach and materials

• Upstream marketing support including input into console and accessories iteration and new product development and market need assessment

• Manage marketing budget and coordinate external resources, such as consultants, designers, and marketing agencies, to support marketing initiatives

Education

• Support VP Clinicals and training/education efforts (Centers of Excellence, training programs, internal onboarding)

   

  REQUIREMENTS

  Required Competencies

  • Demonstrated ability to manage multiple concurrent activities

  • Effective communicator to internal and external stakeholders

  • Strong analytical skills

  • Experience in establishing and maintaining a product brand and messaging

  • Strong interest in growing business (size and geographies-wise)

  • Team player and collaborative personality

  • Must be able to travel up to 50% of time when required

  • Self-starter, comfortable with ambiguity, excellent problem-solving skills

  • Product launch experience required

  • Experience developing and executing plans across a range of traditional and digital

    platforms (i.e. Omnichannel Marketing Experience)

  • Exceptional storyteller and communicator capable of explaining complex scientific and

    technical concepts in simple terms

  • Strong cross-functional leadership skills, with proven experience managing complex

    projects through influence

  • Strong strategic thinking skills, ability to scenario plan, craft strategic options, prioritize

    and creative problem solve beyond the scope of traditional industry frameworks and

    practices is required

  • Solid understanding of the commercial, regulatory, and legal environment in the

    medical device industry and demonstrated integrity and ethics on work-related compliance considerations is required

   

  Background and Qualifications

  A minimum of 5 years at Manager level or above in Marketing functions, ideally in the MedTech or medical imaging sector

  Life Sciences or Marketing or Business graduate degree

  An industry background in cancer surgery, Pathology or/and imaging is a strong advantage