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Business Unit Head

Job description


Scope of the role

The BU Head will lead the AFP Unit; steering both the commercial & technical support teams. He/she will be an important contributor to the growth strategy of the company.

Key Responsibilities

  • The BU Head AFP will develop, introduce, and monitor KPI’s aligned to the overall business objectives. He/She will manage the performance of the teams and develop/coach individual team members in Belgium, Germany, France and Israel;
  • Actively manage the sales funnel from prospection to long term agreement definition;
  • Will co-develop & contribute to the company’s vision on innovation; will have the opportunity to define/contribute to the circularity strategy;
  • Drives the sales and business development for the Active Fire Protection product solutions portfolio; representing EUR 30 million turnover;
  • In charge of both relational sales & tender sales management;
  • The BU Head AFP will focus on performance management & business development;


Commercial drive

  • Responsible for executing the commercial plan for AFP worldwide;
  • Will use his/her proven skills in price negotiation, tender managment, international accountmanagement, …
  • Actively support the implementation of a CRM system;
  • Will be responsible for executing the strategic plan and the effective management of the territory’s profit and loss for which he has the final responsibility. He/she will grow and defend the company’s position in the dedicated territory;
  • Support marketing communication activities;
  • Negotiates long term agreements with key accounts: institutional, industrial and OEM;
  • Identifies and implements business development opportunities around services and after-market;
  • Prepares the annual sales budget for AFP;
  • Supports the business development and creates opportunities for growth in line with the company’s objectives.
  • Manages and leads the direct reports, has a control over its territory and provides accurate reporting;
  • Achieve the yearly business objectives, liaise between HQ and the local organizations, control that the contractual framework agreement is being locally respected and lead the global contract negotiations;

Reporting Line

  • Reports into Chief Commercial Officer


Executive search


Minimum 10 years


Higher Education


English, French, German





Job Type


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